Lisle International manage Zhu Zhu Pets Brand

Lisle International Licensing LLP, a new licensing agency formed by Colin Lisle owner of Intertoy, has been appointed Licensing Agent for Europe and Emerging Markets – Middle East, Australia and New Zealand – for the exciting kids property, Zhu Zhu Pets.

Intertoy currently manages all international toy sales for Zhu Zhu Pets, which are manufactured by US firm Cepia. The brand experienced a tremendous opening year in 2009, achieving unprecedented worldwide sales and global media attention. Additionally, Zhu Zhu Pets was named Toy of the Year in the United States, United Kingdom, and Australia

Speaking of the appointment, Russell Hornsby, President/CEO of Cepia, commented: “The Zhu Zhu Pets property holds great opportunities for many sectors. Colin and Intertoy were instrumental to the brand’s success in 2009, and together with the experience of Intertoy, it is a natural progression for this new company to act as licensing agents for this region.”

In respect of the brand’s prospective licensees, Colin Lisle added: “The licensing inquiries for this exciting property have been flooding in, and it is our intention to source the very best licensees for the Zhu Zhu Pets brand. There are already licenses in place that will add to the huge brand recognition Zhu Zhu Pets has, but there are many more opportunities to be finalised.

“This really is an exciting prospect, and we are all delighted and honored to be working so closely with Cepia LLC on its future development.”