Spin Master enters Italy

Spin Master Ltd, one of the leading toy manufacturers in the world, opens its Italian branch in Milan, in order to support the growth of its brands and manage direct relations with the local market. The Canada-based company, famous for brands like Bakugan, a worldwide successful property, has selected Daniela Pavone to champion the development of Spin Master’s business in Italy. The Italian branch of the Canada-based company will be headquartered in Milan with an “all Italian” team

Established in 1994, Spin Master is currently one of the top manufacturers in North America and is recognized as a global growth leader within the toy industry, also thanks to its innovative skills in product design. Spin Master employs +900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico, Munich, Amsterdam and Bratislava. The company has also marked an entry into children’s media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties.

“Expanding into Italy and strengthening our brands is a significant part of Spin Master’s international growth strategy,” says Denis Normand, SVP International Sales and Marketing. “Italy holds tremendous opportunity for the toy industry and we at Spin Master hope to position ourselves as a key distribution leader in this region.”

Daniela Pavone joins Spin Master as General Manager, after gaining extensive and significant experience at Mattel, culminated with the position of Marketing Director responsible for all brands for the country.

“I accepted with great enthusiasm the challenge to bring to Italy this company, whose values, which have been so important at its beginning and still are a pillar for its growth, I deeply share”, says Pavone. “Spin Master is strongly committed to product innovation and always focused on creating an entertaining experience for consumers. I start this journey with great confidence, knowing I can count on unique products and an Italian team of professionals with great experience and passion.”

Spin Master Italy has appointed Edgardo Di Meo as Senior Brand Manager and Dino Canuti as Sales Manager who will spearhead its sales efforts, both with a deep knowledge of the Italian toy market. Edgardo joins Spin Master from Mattel, where he was the Brand Manager for Barbie. Dino had a 7-year experience in Sales & Marketing at Mac Due S.p.A.