Big On Toy Innovation (BOTI) GLOBAL Ltd. is pleased to announce it has signed 3-year distribution agreement with K’NEX Limited Partnership Group for its evergreen, award-winning retail construction toy line for France, Germany, Austria, Switzerland, Belgium, The Netherlands and Luxemburg. Pulling from a robust back catalogue as well as introducing new construction innovations and assortments, BOTI will distribute classic K’NEX building sets including K’NEX Thrill Rides, and K’NEX licensed lines based on hit properties such as Angry Birds and Nintendo™. The agreement starts January 1, 2014 and runs through 2016; BOTI will start shipping product to hit shelves in Q1 of 2014.
Nico Blauw, CEO of BOTI said: „We’re thrilled to be given the opportunity to work on the K’NEX brand which offers such a rich heritage in creative and educational toys. The construction toy category continues to go from strength to strength in a challenging toy market and the innovation that K’NEX has brought to their lines while staying true to their brand DNA and their motto of Building Worlds Kids Love™ clearly shows why. K’NEX products stimulate the imagination of children of all ages, allowing them to build and play.“
Holly Hammond, Director of International Sales and Business Development for K’NEX said: “We are excited to begin working with the BOTI team. We believe that the industry experience and entrepreneurial spirit of the entire BOTI team will provide much needed focus to reinvigorating our brand in these European toy markets.”
Upon re-launch in Spring 2014, BOTI will support the K’NEX range throughout its territories with a robust TV campaign and a broad multimedia PR campaign engaging both kids and parents in the imaginative play that K’NEX offers.